Beauty Spa Startup — Marketing Website

Designed and launched a marketing website for a beauty spa startup, creating a calm, trustworthy digital experience that guides users from service discovery to booking.

Role

Product Designer

Industry

Beauty / Wellness

Duration

3 months

Overview

I partnered with a beauty spa founder to design and launch a marketing website that reflects the brand’s focus on clean beauty, self-care, and trust.

The site helps first-time visitors quickly understand services, feel confident in the brand, and complete bookings with ease.

My Contribution

  • End-to-end website & experience design

  • Information architecture and content structure

  • Booking & checkout flow design

  • Brand and visual direction collaboration

Outcome

The final website reduced manual scheduling, improved clarity around services and pricing, and provided a scalable foundation for future marketing efforts.

View live website

Overview

I partnered with a beauty spa founder to design and launch a marketing website that reflects the brand’s focus on clean beauty, self-care, and trust.

The site helps first-time visitors quickly understand services, feel confident in the brand, and complete bookings with ease.

My Contribution

  • End-to-end website & experience design

  • Information architecture and content structure

  • Booking & checkout flow design

  • Brand and visual direction collaboration

Outcome

The final website reduced manual scheduling, improved clarity around services and pricing, and provided a scalable foundation for future marketing efforts.

View live website

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Copyright 2026 by Jie Liu

Copyright 2026 by Jie Liu

Copyright 2026 by Jie Liu